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Senior Manager, Brand Marketing
Hint Inc., Colombia
Experience
1 Year
Salary
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Jul 3, 2022
Last Date
Aug 3, 2022
Location(s)
Job Description
THE OPPORTUNITY:Hint, is a brand on FIRE! The #1 Flavored Water in the US is seeking a Senior Manager, Brand Marketing to join our Brand Marketing team. Reporting directly to the CMO, this person will formulate marketing and brand strategy and execute tactics to drive awareness and trial in new and existing markets. This is an excellent opportunity to join a growing market and brand as the beverage industry continues to trend towards healthier options.WHAT YOU'LL ACHIEVE:- Support CMO in annual and long-term strategic brand planning and execution of brand marketing plans.
- Monitor and manage the execution of the company’s brand strategy and brand guidelines.
- Collaborate with internal teams and external agencies and contractors to consistently communicate Hint’s brand values, identity, and personality.
- Manage the development of the brand’s advertising and branded content.
- Manage external marketing agencies including briefing, budgeting, creative processes, approvals, and delivery of materials.
- Work closely with the E-Commerce team to develop, produce, and monitor the performance of creative that drives revenue and purchasing actions while staying true to the brand. Manage consumer research and brand health measurement.
- Manage the company’s partnership, sponsorship, and corporate social responsibility initiatives.
- Support the company’s brand media planning and buying process. Manage media performance metrics; coordinate with other departments and analytics partners on channel and campaign performance.
- Guide product marketing and brand messaging development in collaboration with Creative, E-Commerce, Retail, and Innovation teams. Support them with research, positioning, messaging, and campaign development.
- Evaluate, plan, and execute the brand’s experiential activations like sampling, events, concerts, and partnerships.
- In partnership with internal stakeholders, shape strategy for influencer program across macro, mid-tier, and nano, to strengthen awareness amp; affinity for the brand as well as online and retail sales. Identify brand-relevant influencers, initiate outreach, and build relationships directly or through agencies. Work with influencers/agencies to ensure that messaging is on-brand. Collaborate with E-Commerce team to develop partnerships that work in performance advertising.
WHO YOU ARE AND WHAT YOU'LL BRING:- 5+ years of experience in various marketing roles.
- Bachelor’s Degree in a relevant field.
- Solid leadership and influence management skills. Self-starting, inquisitive, results-oriented, analytical with high energy and a positive attitude.
- Ideal background includes corporate marketing experience in a brand management organization; account management at an advertising agency is also relevant.
- Strong brand marketing skills and demonstrated experience developing marketing solutions that also meet the financial, sales, amp; operational needs of the business. A broad range of marketing knowledge and experience ranging from brand management, media planning and buying, advertising, influencer, research, sponsorships, events, and experiential marketing.
- Some experience with social media and influencers is ideal.
- Must have relevant experience briefing and overseeing creative development and production of a broad array of internal and external creative campaigns including TV, digital video, audio, OOH, and online. Should have experience hiring and managing external agencies.
- Strong project management skills.
- Team player who likes to get things done.
WHAT WE OFFER: - Competitive Salary
- Bonus Eligible
- Equity
- 100% of the employee and dependent healthcare premiums paid for by the company
- Life insurance (company-paid and voluntary)
- Flexible Spending Accounts401K (regular and Roth)
- $150/month wellness reimbursement
- $100 monthly towards your cell phone and
- $50 monthly towards Internet reimbursed
- Employee Discount on Hint Water
ABOUT US:
Hint is on a mission to help the world live a healthy lifestyle by helping people fall in love with water. The idea behind Hint is simple: pure water, nature's original refreshment, accented with fruit essence. No sugar, no diet sweeteners. EVER.
Headquartered in San Francisco, Hint is looking for individuals to help us achieve our mission of healthier lifestyles for all. Hint is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.
Hint is committed to equal employment opportunity in all of its employment practices and makes employment decisions for all applicants regardless of race, color, religion, Job Specification
Hint Inc.
Information Technology and Services - Santo Domingo, Colombia