Field Marketing Manager, LATAM (Remote)
Medallia, Colombia

Medallia is the pioneer and market leader in Experience Management. Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the understanding and management of experience for candidates, customers, employees, patients, citizens and residents.
We are more than a software company. We want to be known as a company that does the right thing, no matter the challenge or controversy. We are committed to creating a culture that values every person and every experience. Individual life experiences shape the way we interact with the world, which is why we encourage people to bring their whole selves to work each day. The strength of our global workforce is the most significant contributor to our success.
We believe: Every Experience Matters. Talent is Everywhere. All Belong Here.
At Medallia, we hire the whole person.
The Role
Medallia is seeking a proven B2B Regional marketer (LATAM) to create and execute marketing plans that meet the overall and regional business objectives. You will work with the regional sales team and build strong, trusted relationships to drive local marketing plans. You’ll be responsible for creating geographical based customer acquisition campaigns, including events, outbound campaigns and executive programs. You will partner with the Digital Marketing team and global campaigns team to localize campaigns for the local markets. You will also partner with the wider marketing team to provide pan-LATAM marketing support across the region.
Medallia is looking for someone who is organized, detail-oriented, and adept at developing field marketing programs to build and maintain relationships with prospective and existing customers, who comprise the best loved brands in retail, hospitality, B2B, financial services, insurance and more. Also, you'll regularly collaborate across the organization with content, creative, product marketing, demand generation teams (and more!) to align online activity with broader campaign initiatives.Responsibilities

• Drive Medallia’s go-to-market strategy for LATAM and influence how we prioritize and win target markets, product categories, and buyer segments.
• Set the roadmap for marketing activities which will drive new pipeline and close open pipeline. You will align closely with sales to identify areas of priority.
• Help evolve Medallia’s go-to-market by keeping an eye on market trends, evaluating customer needs, and prioritizing activities with product marketing, sales and solutions consultant leaders.
• Monitor competitive landscapes, market trends/threats, opportunities to promote.
• Spread awareness and generate demand for Medallia’s brand. You will develop and execute on field campaigns including events, seminars, industry trade shows.
• You will also work cross-functionally with your marketing peers to highlight gaps and opportunities to drive further digital, webinar, social and PR needs.
• Integrate and leverage partners and their value-added services or integrations where appropriate

Minimum Qualifications

• Fluent in English and Spanish
• 4+ years experience successfully managing field marketing programs

Preferred Qualifications

• Portuguese language skills
• Deep expertise in vertical marketing in a major industry, e.g. financial services.
• Bachelor's degree or MBA
• Demonstrated initiative and follow through in a fast-paced, fluid environment with standout marketing impact.
• Strong sales and customer orientation.?
• Strong written and oral communication skills, interpersonal and teamwork skills, and organizational skills.?
• Must be comfortable in a fast-paced, sometimes unpredictable startup culture and environment.?
• Experience with Salesforce.com, Google Apps and Marketo

At Medallia, we celebrate diversity and recognize the value it brings to our customers and employees. Medallia is proud to be an equal opportunity workplace and is an affirmative action employer. Equal opportunity is afforded to all qualified applicants and employees. We do not discriminate on the basis of gender identity or expression, race, ethnicity, religion, national origin, age, sex, marital status, physical or mental disability, Veteran status, sexual orientation, and any other protected category. We also consider all qualified applicants regardless of criminal histories, consistent with legal requirements.
Medallia is committed to working with and providing reasonable accommodation to applicants with disabilities in accordance with the American Disabilities Act and local disability laws.
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