Brand Sr Manager
DiDi Global, Colombia

About us:
Didi Chuxing (DiDi) is the world’s leading mobile transportation and convenience platform! The company offers a full range of app-based transportation and life services for over 550 million users across Asia, Latin America, Australia, and Russia, including Taxi, Express, Premier, Luxe, Bus, Designated Driving, Enterprise Solutions, Bike Sharing, E-bike Sharing, Automobile Solutions, Food Delivery, and Payment. Tens of millions of drivers who find flexible work opportunities on the DiDi platform provide over 10 billion passenger trips a year.
DiDi is committed to collaborating with policymakers, the taxi industry, the automobile industry, and communities to solve the world’s transportation, and environmental, and employment challenges with localized smart transportation innovations by leveraging its AI capabilities. By continuously improving user experience and creating social value, DiDi strives to build a safe, inclusive, and sustainable mobile transportation and convenience ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

Responsibilities: - Focus on brand building in the medium term, develop creative ideas to position the brand in 5 of our markets and two businesses in different maturity stages. Building the brand’s system in the long term; vision, voice, visual identity, innovation, channel strategy, etc. - Campaign development. Design and execute brand campaigns to win customer preference and favorability. From strategy, brief, production, adaptations, and measurement - Localize and execute global campaigns in region, media planning approval - Monitor and analyze campaign’s data - Manage and optimize and control brand budget - Manage agency - Leadership skills (for stakeholder management and team development). - Find innovative ways to engage with our community. - Analyze consumer and business insights to identify opportunities and propose actionable solutions Report in a structural way performance/results of every campaign/initiative
Requisitions:- Bachelor degree in administration, industrial engineer, publicity, social communication or similar careers. - Professional proficiency in Spanish and English.- Have a minimum of 8 years’ experience in marketing roles (Experience specifically in brand building roles is valued) - Creative mind-set and ability to read data and analytics - Comprehensive understanding of the media landscape and planning (both offline + online). Understanding of digital marketing and social media marketing landscape. - Experience in brand development (campaigns and production is a must). - Understanding of research tools and able to read brand metrics - Strong presentations and reporting skills - Strong interpersonal skills at all levels, communication skills and stakeholder management - Strong business acumen and data-driven thinking. - Experience in team leadership (+3 years) and interpersonal skills to manage, coach, and develop teams. - Experience working with tech/service and/or large household name brands.We are committed to building inclusive and diverse teamsAt DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.