Senior Manager, Product Marketing - North America
Match Group, Colombia

Experience
1 Year
Salary
0 - 0
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Jan 18, 2022
Last Date
Feb 18, 2022
Location(s)

Job Description

Tinder started on a college campus in 2012 and broke down the barriers - geographic, historic, cultural - that limit who we meet. We went from 1 swipe to 1 billion swipes a day, in 2 years. No technology grows that fast unless it fills a powerful, unmet human need. Today, Tinder is the world’s most popular app for meeting new people. The app is available in 190 countries, and 40+ languages, it’s been downloaded more than 450 million times and led to 60 billion matches, and is the highest-grossing non-gaming app globally. There’s never been a more exciting time to be at Tinder. We are on a course to redefine the way young people meet and connect today, if you would like to be a part of that, keep reading!The Role:
  • We’re looking for a Sr. Manager, Product Marketing to lead product marketing strategy and execution for our North America Region. At the intersection of marketing, brand, and product, you’ll own go-to-market strategy for new product features, develop feature positioning amp; branding, and collaborate with global product, communications and marketing teams to drive app growth and feature adoption for the region.This is a perfect role for a hands on, data driven, consumer tech marketer that has an intuitive understanding of how to balance brand, business, and UX needs to drive results. The ideal candidate is someone that can develop new processes and ways of working cross-functionally with marketing, product, comms, and insights to help us scale growth and elevate our in-app brand experience. This highly cross-functional role will report into the Sr Director of Marketing based in LA; and will work closely with the Director of Product Marketing based in NYC.
In this role you will:
  • Own go-to-market strategy to drive new feature adoption for the NA region, including:Partner with brand, product, and creative teams to develop product feature strategy, including naming, positioning, and content that will resonate with the key segments of the NA customer base.
  • Collaborate with the CRM teams to develop and implement marketing strategies that drive feature adoption in app.
  • Position and package our trust and safety product line and features for the Tinder community with a Tinder brand lens to ensure it is differentiated and special.
  • Develop a member journey map and messaging that addresses prospects’ needs, struggles, and objections, as well as encourages them to take action. Partner with product and consumer insights on the testing framework (positioning and concepting) to check hypotheses and analyze results.
  • Prioritize features in terms of importance to the consumer.
  • Establish KPIs for all programs, build results forecasts, and track performance to ensure marcomms plans are delivering expected business outcomes: product adoption, retention, and user sentiment.
  • Develop product positioning and messaging that differentiates our products in the market.
  • Define go-to-market strategies for new product launches and streamline the announcement process.
  • Build a consistent and compelling narrative across channels and product lines, maintaining strong messaging hierarchy and effective content strategy plans.
  • Draw on qualitative and quantitative insights to understand product adoption, usage, and retention across customer segments.
  • Recommend new product ideas and marketing strategies.
  • Advise on competitive analyses and consumer research efforts to understand key consumer segments and define opportunities
  • Partner with the Product team to help prioritize product development based on consumer and market research
  • Own internal communication of product marketing initiatives.
What we’re looking for:
  • 5-8 years+ of experience working in product marketing, leading full-funnel go-to-market strategies, preferably in consumer tech and mobile apps.
  • Proven ability to deliver well-branded, delightful consumer experiences and marketing strategies that drive business growth.
  • Passion for the consumer, able to advocate for consumer needs and develop consumer segmentation.
  • Excellent leadership, influencing and communication skills, with an ability to express high-level concepts efficiently and optimally to a wide range of audiences.
  • Highly collaborative and creative.
  • Capable of leading cross-functional teams (especially product, marketing, and creative teams) to produce innovative solutions.
  • Proficiency with key business and marketing analytics.
  • Experience partnering with Product, CRM, and Content teams to deepen product understanding and retention among users.
  • Strong project management abilities to plan and complete complex cross-functional initiatives
Bonus:
  • Experience with community based business models or two-sided marketplace.
  • Experience working closely with member experience

Job Specification

Job Rewards and Benefits

Match Group

Information Technology and Services - Tokyo, Japan
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