We’re on a mission to bring transparency and joy to commissions management. Commissions incentivize behavior that drives revenue. But most companies still rely on spreadsheets or legacy software providers to manage commissions, and this often results in errors, lost time, and frustrated reps and admins alike.
We believe that getting paid should be fun and that work should be a breeze for compensation plan administrators. That’s why we’ve created a scalable, flexible, no-code solution that enables finance and operations teams to model, automate, and optimize performance incentives.
Twenty of the Forbes’ Cloud 100 including leading brands like Amplitude, Gong, and Hopin use CaptivateIQ to power their incentive compensation programs. We have over $63M in funding from Sequoia, Accel, Y Combinator, Amity Ventures, GTMFund, S28 Capital, and other top investors. We’ve grown over 3x by all measures in the past year including revenue, customers, and employees and we’re searching for more great folks such as yourself to help us transform the world of incentive compensation.
We’re proud of our 5.0 rating on Glassdoor. Our remote team comes from diverse backgrounds and experiences which helps us better serve our customers and each other. People are at the heart of our open and inclusive organization, and we bring transparency, humility, and respect to everything that we do.
About the RoleAs a Sr. Product Marketing Manager at CaptivateIQ, you’ll be part of a growing team of product marketers who are at the strategic core of our business. You’ll create messaging that resonates with our buyers and users, lead product launches that catch attention and drive adoption, and drive sales and customer success effectiveness with great training and enablement. You will be part of a product marketing culture that values always-on research and innovation, cultivates deep expertise, and articulates those insights within Marketing and across the company as a whole.
We are building a world-class marketing team with true customer-centricity and operational excellence at our core. This role is an incredible opportunity for you to take the next step in your career and be part of the product marketing team that will shape the future of our industry.Responsibilities - Influence and create differentiated and compelling messaging, positioning, and pricing.
- Develop a deep understanding of why customers choose and use CaptivateIQ and spread that knowledge across Marketing and the entire company.
- Analyze market trends, competitive intelligence, and user feedback to help inform the product roadmap, sales strategy, and training materials.
- Oversee product launches, leading a strategic and coordinated cross-functional go-to-market effort across product, sales, and marketing.
- Work closely with all marketing partners across content marketing, demand gen, brand, events, PR, social, etc.
- Create and deliver training and enablement materials including playbooks, one-pagers, decks, and battle cards to support sales and customer success teams.
- Perform win/loss analysis regularly, understand why we are winning and why we are not, and make recommendations to improve outcomes.
- Lead on key product marketing initiatives such as buyer/user persona development, segmentation analysis, and use case analysis.
Requirements- 5+ years in a product marketing, product management, or customer research role ideally in an enterprise sales B2B SaaS context.
- Passion for performing marketing research and keeping up to date on industry trends.
- Outstanding communication skills, organizational skills, attention to detail, and the ability to balance multiple tasks and projects simultaneously, with an eye for prioritization.
- You love to create structure from chaos and synthesize and distill complex information into clear, concise messaging for different audiences.
- You have a growth mindset and an always be learning attitude.
- Extra credit for Pragmatic Marketing or Product Marketing Alliance certification.
Benefits- 100% of medical, dental, and vision covered including 75% for dependents
- Unlimited vacation days and quarterly mental healthdaysso you can recharge
- $1,000 to explore your dream destination on your work anniversary
- $500 annual professional development stipend to continue growing and learning
- $500 home office stipend to decorate your home office
- $1,000 caretaker stipend to make sure our parent colleagues are being supported
- Virtual team lunches to keep you connected
- 401k plan to participate in and save towards the future
- Newest hardware and tools for the job
- Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of