Brand Manager, Colombia
DiDi Global, Colombia

About us:
Didi Chuxing (DiDi) is the world’s leading mobile transportation and convenience platform! The company offers a full range of app-based transportation and life services for over 550 million users across Asia, Latin America, Australia, and Russia, including Taxi, Express, Premier, Luxe, Bus, Designated Driving, Enterprise Solutions, Bike Sharing, E-bike Sharing, Automobile Solutions, Food Delivery, and Payment. Tens of millions of drivers who find flexible work opportunities on the DiDi platform provide over 10 billion passenger trips a year.
DiDi is committed to collaborating with policymakers, the taxi industry, the automobile industry, and communities to solve the world’s transportation, and environmental, and employment challenges with localized smart transportation innovations by leveraging its AI capabilities. By continuously improving user experience and creating social value, DiDi strives to build a safe, inclusive, and sustainable mobile transportation and convenience ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

As marketers at one of the most iconic brands in the technology space, we play a major role in building long-lasting relationships with our customers. Here, creativity and inspired storytelling combined with powerful data-based marketing and hyper-personalized content create a genuine human connection with our customers that is unique in the industry. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small restaurants to new customers to uncovering insights that inspire the future of travel.
About the role
We’re on the lookout for a creative and motivated individual who wants to continue growing and building a career in marketing, joining us as a Brand Digital Manager for Colombia, and Central America. You will be joining our expanding marketing department at an exciting time. The company is growing rapidly and much of this growth is being driven by our marketing activity. What will you be doing?

• Design and execute brand digital campaigns to win customer preference and favorability.
• Localize and execute global campaigns in the region.
• Manage budget for digital channels (performance investment, boost investment) and social media agency.
• Find innovative ways to engage with our community in social media channels and digital formats.
• Localize brand campaigns in digital channels.
• Work directly with social media and creative agencies to develop digital content campaigns to engage with our community and deliver growth in followers, engagement.
• Analyze marketing initiatives, KPIs and ROI.
• Report in a structural way the performance/results of every campaign/initiative.

What does a successful candidate look like?

• Minimum of 5 years experience in digital marketing roles (Experience agency is valued)
• Knowledge of content marketing, proven track record in social media or unconventional marketing campaigns is a plus.
• Knowledge in brand campaign, campaign tracking.
• Creative mindset and ability to read data and analytics.
• Bachelor in administration, industrial engineer, publicity, social communication, or similar careers.
• Professional proficiency in Spanish and English.
• Passionate about the digital industry.
• Strong experience in digital marketing and social media marketing landscape.
• Strong presentations, reporting skills, and interpersonal skills at all levels.

We are committed to building inclusive and diverse teamsAt DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.