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Customer Marketing Manager
Udemy , Colombia

1 Year
0 - 0
Job Type
Job Shift
Job Category
Requires Traveling
Career Level
As mentioned in job details
Total Vacancies
1 Job
Posted on
Jun 8, 2021
Last Date
Sep 8, 2021

Job Description

ABOUT THE ROLE:Udemy for Business is the learning platform of choice for leading global organizations with ‘off the charts’ customer satisfaction scores. As our customer base grows rapidly, we are looking for a marketer with a track record of creating retention marketing strategies and driving business results. You have experience with B2B subscription models and evaluating KPIs such as renewals, churn, and lifetime value.
The Customer Marketing team at Udemy for Business is passionate about nurturing our customers, building loyalty, and helping organizations drive business outcomes through Udemy. In addition to joining this amazing group of Customer Marketers you will partner with internal cross-functional teams to get a strong understanding of our customer needs with a specific focus on deepening retention and building loyalty.
Here's what you'll be doing:
  • Develop and execute an omni-channel global retention marketing strategy in close partnership with product marketing, regional teams, customer success, and product.
  • Understand customer behavior, segmentation, churn data and use learnings as a key input into strategy and tactics.
  • Measure program successes against Net Promoter Score (NPS), renewal decision-making cycle, and customer growth.
  • Partner closely with Customer Success to segment, prioritize and create compelling, enablement content to illustrate Udemy value for each customer group.
  • Lead, test, and execute on targeted retention campaigns - scaled for SMB amp; Mid Market customers and personalized ABM for larger Enterprise customers.
  • Develop strong cross-functional stakeholder relationships across Product, Marketing, Sales, and Customer Success teams to align goals, strategy, content, and plans to create an engaging and cohesive customer experience.
  • Create plans for the customer research and data analytics we might want to do to gather new customer insights for key personas.
  • Collaborate with data amp; product teams to define and measure key actions, high-value customers and help develop a platform experience to support retention.
  • Work with technical teams to build marketing platform readiness for scale.
We're excited about you because you have:
  • 7+ years in B2B marketing with at least 3 years in a Customer Marketing role.
  • Passion for nurturing, engaging, and growing customers.
  • Experience in Retention and Engagement Marketing.
  • Excellent collaboration and communication skills to inform, encourage and rally cross-functional teams to deliver impactful marketing initiatives.
  • Successful track-record of developing multi-channel marketing strategies, executing, measuring performance, tracking and analyzing data.
  • An analytical approach evaluating customer data and qualitative insights and turning it into actionable plans that improve, scale, and optimize our customer retention, and LTV.
  • Skills to think big picture and simultaneously execute on E2E project execution partnering with diverse stakeholders.
  • Natural ability to connect and build relationships with team members and customers alike
  • Project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations.
  • Experience building and scaling ABM programs and global experience is a plus.
About UdemyWe believe anyone can build the life they imagine through online learning. Today, millions of students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).
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Job Specification


Information Technology and Services - Dubai, United Arab Emirates