We are looking for an experienced Email Marketing Manager to devise and drive compelling and effective strategies for our email acquisition channel. Your objective is to turn our leads database into a profitable income from automation, by using lead nurturing, lead scoring practices based on the analysis of behavioral triggers, and more. This position will work cross-functionally across the marketing department and will have support from copywriters and designers.
Our goal is to change people's lives by turning their passion into their careers, so failure is not an option. We want someone extremely passionate about communication via e-mail to help Aprende Institute succeed in every e-mail that is sent to our prospective students.
What you will be doing?
- Oversee key email marketing automation activities including technical configuration, integration, and coordination of email marketing platform and CRM
- Execute a range of email journeys including nurture campaigns, promotions, triggers, re-engagement and content delivery based on user actions and continuous A/B testing
- Develop scalable, dynamic e-mail templates for multiple audiences
- Proactively monitor email channel to collect and share insights on asset and campaign performance as well as impact on lead velocity and KPIs
- Collaborate with copywriters and designers to create high-quality, e-mail templates that engage prospective students through multiple phases of the buyer journey
- Develop and implement rigorous testing framework to improve segmentation, targeting, lifecycle and personalization initiatives
- Report on key metrics and goals for customer acquisition, conversion and retention
- Develop and maintain various datasets utilizing custom data extensions within ExactTarget for the use in Email personalization and segmentation
- Develop async automation to ETL data to enable both email personalization and triggering journeys
Requirements
- 3-5 years of experience in marketing, with at least 2 years working directly with email automation
- Working experience in ExactTarget, Pardot, InfusionSoft, Marketing Cloud, HubSpot, or others
- Ability to harness collaboration to produce well-crafted content
- Knowledge of email best practices and key metrics [OR, CTR, CVR, STO, Deliverability, etc]
- Strong analytical ability and efficiency in documenting results, learnings and providing recommendations
- HTML/CSS experience
Soft Skills
- Ownership gt; Proposing ideas and making them happen
- Creativity and innovation gt; Always looking for unusual and inventive ways of solving problems
- Analytical and strategic capacity gt; Always thinking about the reason why and the outcome
- Teamwork and Communication skills gt; Collaboration of the rest of Aprende Institute is key and success means success for the company as a whole