THE OPPORTUNITY:Hint is seeking a results-driven
Director, Brand Marketing to help scale Hint, one of the fastest-growing beverage brands in the US. Reporting directly to the CMO, this person will formulate strategy and execute tactics to drive awareness and trial in new and existing markets, and marketing support to drive distribution and sales.This is an excellent opportunity to join a growing market and brand as the beverage industry continues to trend towards healthier options.WHO YOU'LL WORK WITH:
- Report to CMO
- Executive team: CEO, COO, CFO
- Sales
- E-Commerce
- In-House Creative Team
- External Agencies
WHAT YOU'LL ACHIEVE:
- Support CMO in annual and long-term strategic brand planning and execution of brand marketing plans.
- Manage brand performance metrics; coordinatewith other departments on campaign performance.
- Manage the company’s sponsorship and corporate social responsibility initiatives.
- Lead the company’s brand media planning and buying process.
- Manage consumer research and brand health measurement.
- Collaborate with internal and external teams to consistently communicate the personality and identity of Hint.
- Guide messaging and message development in collaboration with the Creative team
- Work closely with our DTC and performance marketing teams on delivering creativity that drives revenue and purchasing actions while staying true to the brand.
- Manage external marketing agencies including briefing, budgeting, creative processes, approvals, and delivery of materials.
- Contribute to creative aspects of new product development, including innovation strategy and plans (product and package) to capture key opportunities to enable rapid brand expansion.
- Lead new product creative development and market introduction plans.
- Provide direction to agencies and external contractors in alignment with business needs and brand image.
- Coordinate relevant Hint teams and drive projects to completion.
- Work with Field Marketing to optimize performance and make the activity more measurable
WHO YOU ARE AND WHAT YOU BRING WITH YOU:
- 8+ years of experience in marketing
- Bachelor’s Degree in a relevant field will be given preference
- Solid leadership and influence management skills: self-starting, inquisitive, results-oriented mindset with high energy and a positive attitude
- You are a great End-to-End Marketer: with strong brand marketing skills and a firm grip on how to lead marketing solutions that also meet the financial, supply, sales, amp; operational needs of the business
- A broad range of marketing knowledge ranging from Brand Management, Media Buying, Advertising, Consumer Research, Sponsorships, Events, and Field Marketing
- Highly analytical and able to drive action in specific channels through collaboration and positioning
- You are an excellent project manager who can roll up their sleeves to get things done
- You have experience running a wide variety of marketing programs from ideation through to execution
- You’ve managed small internal teams and external agencies
- You can lead a team and coordinate multiple moving parts within an organization to see programs to completion
ABOUT US:Hint is on a mission to help the world live a healthy lifestyle by making products people love. Founded in 2005, the idea behind Hint is simple: pure water, nature's original refreshment, accented with fruit essence. No sugar, no diet sweeteners. EVER.
Headquartered in the Marina District of San Francisco with offices in New York and throughout the United States, Hint is looking for driven collaborative individuals to help us achieve our mission of healthier lifestyles for all. Hint is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.
We are #NowHiring talented individuals across the United States to help us make healthier choices more enjoyable. We do not accept agency submissions. All unsolicited resumes will be considered the property of Hint.