About VerkadaAt Verkada, we rethink what it means to be physically safe. We build disruptive, out-of-the-box, security solutions that detect action, identify danger, and keep people and places safe. Using a combination of software and hardware, we’re transforming a space that has seen little innovation for decades. Today we support thousands of customers and we are only getting started. We envision a world in which security systems feel as seamless and modern as the organizations they protect.
Verkada is looking for a Talent Brand Marketing Manager to join our fun and fast paced, high growth global company. Working as a key part of the Talent Acquisition team, your focus will be evenly split across the development of content-led marketing campaigns, event-based activations, and adapting global strategy to fit local needs. You will understand the merging worlds of Marketing, HR amp; Talent Acquisition and be able to navigate through them all. This is a great opportunity to jump in, get creative, work with people who are out to challenge the status quo, be an expert, learn and grow your career, and make a huge impact driving Verkada culture and success.Responsibilities
- Own and expand our digital and physical presence in the local market with the help of our content/production marketing team.
- Measure and track the effectiveness of your efforts down the recruiting funnel while continually optimizing your approach based on findings.
- Develop compelling content that drives continuity of our talent brand across nurture emails, video scripts, and other materials in partnership with different lines of the business, all of who you will work with in different capacities.
- Amplify the stories that make us who we are and create content to share across channels that connect employees to our business, vision, values and culture.
- Contribute your brilliance to our editorial strategy to ensure alignment in messaging across the company and drive high volume execution across multiple channels (LinkedIn, Glassdoor, Career Site, Employee Blog, etc.)
- Create and deploy content for Verkada’s internal and external programs, including the employee blog, employee experience, all-company meetings, diversity and inclusion, employee engagement, and whatever else you can dream up that drives engagement and focus around Verkada's business goals.
- Work cross-functionally with the Recruitment and University Recruitment team to create campaigns around hiring.
- Drive high-profile, complex projects from inception to execution.?
- Create, manage and drive demand for recruiting events and webinars.
Requirements
- 2+ years of experience developing talent brand strategy in a startup environment.
- 2+ years producing marketing or recruiting content including website collateral, nurture emails, social posts/ads and video scripts.
- 2+ years executing demand generation campaigns for marketing or recruiting purposes.
- Proven ability communicating to internal and external audiences as well as excellent verbal and written skills.
- Proven analytical skills required to analyze and predict the ROI of a marketing campaign through each step of the funnel.
- Passion for storytelling and creating content.
- Exceptional writing skills both for short form and long form content.
- Ability to work cross functionally with other stakeholders.
Bonus Points
- Knack for problem solving and passion for building something from the ground up.
- Previous employer brand or recruitment marketing experience.
About Our TeamBehind the scenes, we’re a team of computer scientists, hardware engineers and experienced founders who saw a chance to make a real impact. We’re united by the challenge of building beautiful products, designed for real peopleand by our commitment to using technology responsibly. We believe keeping data private and secure is core to our safety as individuals, businesses and communities and we put great care into building systems that embody our values as people. Likewise, many of Silicon Valley’s top investors believe in us: we’re backed by Sequoia Capital, FirstRound, Meritech and Siemens (Next47).
Verkada is an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, and encourage all qualified applicants to apply.#LI-SK1