We are looking for a proactive and responsable Email marketing Specialist to drive compelling and effective strategies for our email channel. Your objective is to turn our leads database into a profitable income from automation, by using lead nurturing, lead scoring practices based on the analysis of behavioral triggers, and more!
Our email strategy also aims to generate permanent support so our students have greater engagement; this allows them to improve their progress and success in our study programs.
Our goal is to change people's lives by turning their passion into their careers, so failure is not an option. We want someone extremely passionate about communication via e-mail to help Aprende Insitute succeed in every e-mail that is sent to our students, MQL and SQL.
What you will be doing
- Develop highly personalized and dynamic Email template
- Develop highly customized journeys that include Email, Whatsapp, Webchat, and SMS messages
- Develop different types of Email focusing on specific objectives such as lead engagement/conversion and student engagement
- Develop and configure both standard and non-standard A / B Testing for campaign optimization
- Analyze the assess performance of E-mail/Journey based on native email metric insights and ReturnPath insights such as mobile versus desktop, email read thru rates, etc.
- Develop effective segmentations based on insights such as open rate and click thru rate in addition to stakeholder guidance
- Develop and maintain various datasets utilizing custom data extensions within ExactTarget for the use in Email personalization and segmentation
- Develop async automation to ETL data to enable both email personalization and triggering journeys
- Work with various stakeholders to understand requirements in order to design and develop elegant configurable and reusable processes
Requirements
Required Experience
- At least 2 years of experience in Email Marketing Automation, Preferred: Exact Target automation system
- Working experience in Pardot, InfusionSoft, Marketing Cloud, HubSpot, or others
- Prior database management experience in a e-mail marketing role
- Ability to harness collaboration to produce well-crafted content
- Working knowledge of web and email analytics tools (i.e. Google Analytics)
- Experience with HTML and CSS
- Understanding of Javascript and/or any JSâs framework
- Understanding of programming principles
- Experience writing SQL queries from scratch
- Experience with AMPscript or like scripting languages