Sr. Manager, Digital Advertising Operations
Feld Entertainment, Colombia

• The Sr. Manager, Digital Advertising Operations will be an expert in web tracking technologies, related tracking platforms and upcoming trends in the space. They will be required to learn new technologies and systems as the need arises. Moreover, they will be expected to stay abreast of privacy laws to ensure Feld Entertainment remains at the forefront of customer privacy.
• Will work on various web tracking initiatives with the responsibility of clearly setting and communicating expectations with all stakeholders.
• Will ensure projects are on track, so that accurate information is reliably captured and provides the necessary insight to inform the agency's digital marketing strategies. Will establish and successfully manage collective, interdependent initiatives, against implementation timelines.
• Troubleshoot errors in media placements including Licensed IP guidelines, offer messaging, calls to action and landing page continuity to encourage the best customer experience of all of our digital touch points. This spans pixel placements, UTMs, ad copy/promotion relevance and alignment, and reporting/insights/execution.
• Will proactively conduct in-depth quality assurance through the use of debugging and analytical tools to ensure data accuracy and hygiene. Will be the lead in troubleshooting known or suspected problems with the tagging/tracking technology used in implemented projects.
• Actively coordinates with current and new Ad Ops vendors holding them to account for timelines, deliverables and meeting key performance indicator benchmarks. Owns new vendor outreach and helps negotiate for best available rates.
• Will communicate with internal teams regarding strategy and business needs and create tracking plans to support those endeavors.
• Must be able to handle multiple projects and clients simultaneously and work under tight deadlines and have strong attention to detail.
• Proactively research and present new features and functionality within Media Channels to ensure our Creative Services and Brand teams have the best information, that meets customer expectations, to draw from when providing the best customer experience leading to a ticket sale. Will lead the charge on dynamic creative, personalization, and contextual alignment in all tactics and channels.
• Owner of all Ad and Marketing tech/creative specs, documenting, educating and informing all necessary stakeholders tied to ad messaging and delivery, including ad mix optimization through the customer journey.
• Establish a system to connect our AOR with our Creative Services team, ensuring all assets are created and delivered to spec, managing the creative process between the creative team and agency resource.
• Additional ad hoc projects as requested.

• Bachelors degree, with a degree in marketing, IT, Computer Science, or similar.
• Preferably 3-5 years in development, the digital space or web content management.
• Minimum of 3+ years in digital advertising operations, web tagging and/or tracking.
• Excellent documentation, organizational and communication skills.
• Ad Ops, tracking and tagging expertise in one or more of the following:<

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