Social Media Buyer LATAM -17852178944
Support Shepherd, Colombia

Fully remote, Only for LATAM

Only CVs in English will be considered to participate in the process

Working Hours: 9am-5pm EST - Mon-Fri

Holidays: TBD

Salary Range: $2200 - $2700

Payment Frequency: Monthly

Type of Contract: Independent Contractor

Scope of the Role

As a Social Media Buyer, you’ll work closely with our Head of Growth and CEO to own paid advertising strategy and execution across our acquisition channels. You’ll start by taking over management of our fast-scaling Meta accounts auditing performance, working with creative agencies, and optimizing bids, budgets, and creativity for peak efficiency as we rapidly scale.

Duties and responsibilities:

• Optimize existing Meta campaigns:
• Manage: Take over management of existing paid campaigns across our Meta Ad Accounts. Maintaining our current performance levels as a minimum.
• Analytics: Take ownership of campaign analytics and reporting to assess attribution and ROI. Surface insights to inform budget allocation decisions.
• Test: Run A/B tests on new audiences, creatives, landing pages, and other variables to continually lift campaign efficiency. Apply learnings across accounts.
• Manage creative agency relationships: Oversee day-to-day creative needs and feedback loops with contracted agencies to ensure delivery of high-performing ad creative and landing pages. Be the key conduit for translating performance data and optimization opportunities.
• Sales pipeline collaboration: Work closely with the Sales Lead to sync ad targeting and messaging with the profiles that will fill their call pipeline. Tailor campaign goals to hit key sales metrics like calls booked.
• Expand and pioneer new paid channel frontiers: Experiment with existing and emerging paid platforms like Google Ads, Reddit, Quora, and TikTok. Be an early adopter of new high-potential placements, ad formats, and targeting tactics.

Requirements

• English proficiency (C1) Both reading and spoken.
• Meta Ads mastery 2+ years successfully managing and optimizing high-budget Facebook amp; Instagram ad campaigns to drive stellar ROAS.
• Paid channel breadth: Strong working knowledge beyond Meta including Google Ads, YouTube, Native, etc. Comfortable expanding efforts across emerging channels.
• Analytical rigor: Strong problem-solving, reporting, critical thinking, and financial analysis skills - connecting campaign data to decisions and planning.
• Testing expertise: Methodical and creative A/B testing abilities across targeting, creative, landing pages, and ad formats.
• Cross-channel perspective: Holistic view coordinating paid strategies and insights across channels and teams for total marketing optimization.

Job Rewards and Benefits