Media Director
Contáctica., Colombia
Job Description
Our Media Director plays a pivotal role in driving the organization's media strategies and ensuring effective media campaigns. This position aims to optimize the allocation of media resources, enhance brand visibility, and drive business growth through data-driven decisions and innovative media solutions. The primary objectives include delivering successful media campaigns, improving ROI, and fostering strategic media partnerships.
Become a Contáctico and join an enthusiastic, multicultural superstar team in a fast-paced company committed to making a difference in the world, one amazing project at a time. Our award-winning digital marketing team has consistently delivered exceptional ROI to industry leaders such as Pepsi, Banco Popular, Triple-S, Gatorade, and other prominent companies in various sectors. At Contáctica, we prioritize maximizing our clients' ROI through strategic thinking, digital expertise, innovative conceptualization, and an unwavering focus on achieving results. We strongly believe in work-life balance and the importance of our Contácticos loving what they do.
We embrace individuals from diverse backgrounds and welcome everyone to apply!
Responsibilities:
- Develop, implement, and manage comprehensive media strategies that align with the organization's goals and target audience.
- Leverage data analytics to monitor and optimize media performance continually. Utilize insights to refine campaigns and maximize ROI.
- Oversee media placements across various platforms, including digital, traditional, and emerging channels, ensuring effective targeting and brand consistency.
- Efficiently allocate media budgets to achieve desired results and maintain financial discipline.
- Collaborate with internal teams, including creative, marketing, and analytics, to ensure cohesive and integrated media strategies.
- Establish and nurture relationships with media vendors, ensuring favorable terms, rates, and strategic partnerships.
- Continuously evaluate campaign performance, report key metrics, and recommend adjustments to enhance effectiveness.
- Stay updated on industry trends, market conditions, and media innovations to inform strategy and maintain a competitive edge.
Requirements
- Bachelor's degree in Marketing, Advertising, Business, or a related field is required. A Master's degree is a plus.
- minimum of 7 years of experience in media planning, buying, or management. Proven experience in data-driven decision-making is essential.
- Strong analytical and quantitative skills are crucial for media performance evaluation and optimization.
- Proficiency in managing media campaigns across digital, traditional, and emerging channels.
- Demonstrated leadership skills with the ability to inspire and guide a team toward achieving strategic goals.
- Proven experience in vendor negotiation and management to achieve favorable terms and maximize ROI.
- Advanced English.
Benefits
- Career development plan.
- Remote work.
- Competitive salary.