Product marketing specialist - 14361600103
Support Shepherd, Colombia
Job Description
*Open to Latin American candidates only. Please submit your CV in English.
Hello LatAm!, we are Support Shepherd, a headhunter agency that finds top overseas talent for our clients. They are looking for a Product Marketing Specialist to help promote their products and their features to their Merchants. In this role, you will assist with marketing strategy, product implementation, marketing planning, product launches, and other aspects of product marketing. You will work with the broader client's Team, and their Merchants to help develop marketing campaigns that best align with their needs and vision. Their ideal candidate has a creative yet analytical mind as well as a bachelor's degree in marketing and some relevant experience.
Position: Product marketing specialist
Working Hours: Monday to Friday - 9:00 am-5:00 pm EST
Salary: 1250-2250 USD
Type of contract: independent contractor
Responsibilities
- Research, follow, analyze, and develop market trends in order to effectively position products
- Identifies target customers and markets.
- Test, analyze, and report back on various product marketing features, launches, and software adjustments.
- Collects and maintains sales records required to track, review, and modify the performance of marketing initiatives.
- Analyzes sales trends, marketing strategies, and product performance; prepares and presents reports summarizing information; makes recommendations based on analysis.
- Work with various teams (marketing, design, development, operations, etc.) to implement effective sales and product launch strategies.
- Develops and maintains actionable plans for product growth.
- Helps craft marketing campaigns
- Contributes to weekly reports
- Compiles weekly data
- Runs CRO tests on products and campaigns
- Performs other duties as assigned.
Requirements
- At least a High School Diploma or GED equivalent
- At least a Bachelor Degree in Marketing or Business required
- At least 1-3 years of relevant marketing experience, a focus in ecommerce products a plus!
- Excellent verbal and written communication skills.
- Proficient in GSuite or related products
- Proficient knowledge of ecommerce principles
- Proven ability to plan and implement marketing campaigns.
- Proficient knowledge of digital marketing and social media channels
- Excellent organizational skills and attention to detail.
- Excellent time management skills and ability to meet deadlines.
- Ability to accomplish goals and tasks independently
- Critical thinker that can identify problems and present solutions
- Imaginative and confident to present new and creative ideas